I'm definitely not an "always whiskey" drinker, but I have done a few tours in my time due to general interest in Scotland and Australia so a trip to Jameson Midleton Co Cork (which wasn't too far out of my way) was enticing. And I am so glad that I did, for what I found there was more than just a whiskey "experience", but a full blown marketing "experience", impressive in nature, and with a definite "wow" factor that left me in awe of these marketing gods of whiskey!